We are a Los Angeles-based visual marketing company with over 15 years of globally recognized experience helping organizations and companies find, cultivate and share their stories.


We are big on storytelling, planning and communication. When you hire ALAS Media, you get more than just video people, you get a video production company that’s as excited to tell your story as you are.


ALAS Media is a women-owned multimedia company based in the San Fernando Valley that is dedicated to telling stories to create change. Our passion grew out of a need to share the untold stories of our community and eventually evolved into a media company that helps share the stories of not only our community, but Fortune 500 companies, businesses, schools and nonprofits.


Rosa Maria Ruvalcaba

Nickname: dvrosa

Expertise: Filmmaker and editor and Head of Education at ALAS Media

Bio: I love to tell stories. Moviemaking is what I’m passionate about and what I love to do. I graduated from USF with a B.A. in Media Studies and received my Masters in Teacher Education. I was about to leave to teach in Mexico City but decided to start up ALAS Media instead. Now I get to do the best of both worlds, I get to tell stories and share the process with others.

Favorite Quote: “Pies para que los quiero si tengo alas para volar…..”
-Frida Kahlo

Hobbies: Taking pictures, watching movies, riding my bike and traveling.

Elizabeth Ruvalcaba

Nickname: Eli

Expertise: Filmmaker, Editor and Studio Manager at ALAS Media

Bio: When I was fourteen I began making movies and grew a passion for producing and managing after helping run the iCan Festival de Cine, a community film festival I helped organize for eight years. I graduated from UC Berkeley with a double major in Spanish Literature and Sociology. I get to work on some pretty cool projects and manage our crazy but pretty awesome studio.

Favorite Quote: “Nobody in life gets exactly what they thought they were going to get. But if you work really hard and you’re kind, amazing things will happen.”  
-Conan O’Brien

Hobbies: Running, hiking, baking, cooking and DIY projects.

Jennifer Gonzalez

Nickname: Jenn, JazzyB

Expertise: Filmmaker, Photographer, Editor

Bio: I’m a multimedia photojournalist from Southern Illinois. I received my M.S. in Digital Documentary in 2015 from Southern Illinois University – Carbondale, where I also received my B.S. in Photojournalism in 2012. Through multimedia student fellowships with The Pulitzer Center on Crisis Reporting, I’ve gotten the opportunity to travel to Nepal, India, and the Dominican Republic. Because I come from a traditional still-photography background, I value building relationships with the subject to find the perfect frame that encompasses their spirit. I’m the newest addition to the ALAS Media team and I look forward to telling and sharing stories with Rosa and Eli!

Favorite Quote: “It is more important to click with people than to click a shutter.”  
-Alfred Eisenstaedt

Hobbies: Cooking, watching T.V. series/movies, spending time with my family and traveling.


ALAS Media was GREAT! Rosa was our filmmaker for our web-commercial/yelp video and really went the extra mile! With 10 different actors and a wild ADD dog, she managed our production with efficiency and class. Often, when I deal with videographers and production companies, I walk away from the shoot wondering how things will turn out well… not so with Rosa! I know they know what they’re doing, and their 300+ web-commercials show they got game! Thank you ALAS Media!
I am in the process of raising over $1 million for a startup, and to help with this I created a good quality video that told my story – or so I thought. I was fortunate to be introduced to ALAS, who within five days drove from LA to San Diego and filmed for two days. Since making that video, the amount of interest went up exponentially. It is THE BEST marketing tool I could possibly have.
We have used this wonderful video in so many situations now — on the web, in presentations, and even on my iPad — to tell our story. The thoughtful way Alas Media has woven together the complexities of Project GRAD has enabled us to gain critical support with multiple audiences. It’s very important for us have this concise and heartfelt presentation of our work.
Project GRAD Los Angeles




451 South Brand Blvd. Suite #201 San Fernando, CA 91340

We’d love to help you tell your story. Feel free to reach out to us for a customized quote.


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